There is no simple trick that can make ChatGPT recommend your company, and no SEO technique can guarantee a specific recommendation. What you can do is make your brand easier for AI systems to understand, verify, and connect with a specific category, product, market, or area of expertise.
In my view, this is where GEO should be treated as an extension of SEO rather than a completely separate marketing channel. The fundamentals are still important: a well-structured website, useful content, clear brand information, technical SEO, internal links, and relevant external references. GEO adds another layer by focusing on how your brand is represented across the wider web and how clearly its expertise and relationships can be understood by AI systems.
How Does ChatGPT Recommend Brands?
When someone asks an AI search tool for a recommendation, the system needs to understand what the user is looking for and which companies or sources are relevant to that request. The exact process varies between AI systems, and recommendations can depend on the model, available information, the query, and whether the system uses current web retrieval.
This means you should not think of GEO as “getting your website into ChatGPT.” A better way to think about it is building a strong online representation of your brand.
For example, if your company manufactures hotel linen, it is not enough for your homepage to simply say “We are a professional textile manufacturer.” Your website should make it clear what you manufacture, who you serve, what markets you operate in, what certifications you have, what projects you have completed, and why buyers should consider your company.
The more consistently these facts appear across your website and relevant third-party sources, the easier it becomes for search systems and AI systems to understand your business.
Build a Clear Brand Identity on Your Website
The first step is surprisingly basic: make sure your website clearly explains who you are.
Your homepage should communicate your brand name, business category, products, target customers, markets, and key advantages. Do not make visitors or search systems guess what your company actually does.
For a B2B manufacturer, a clear positioning statement could explain that the company is a manufacturer of hotel bed linen and bath linen serving hotels, resorts, distributors, and commercial laundries.
This information should not exist only on the homepage. Important brand information should also be reflected throughout your product pages, About Us page, case studies, articles, and other relevant sections of the website.
A strong B2B website structure also makes this information easier to connect. You can learn more about this approach in What Pages Should a B2B Manufacturing Website Have?.
Use Your Brand Name Naturally in TDK
Your website’s title tags and meta descriptions are not a magic switch for AI recommendations, but they are part of the overall information structure of your website.
Use your brand name naturally in important page titles where appropriate. Combine the brand with relevant product, service, or industry information rather than repeating the brand name excessively.
For example, a product page could use a title such as:
Hotel Bed Linen Manufacturer | Brand Name
Instead of using a vague title such as:
Welcome to Brand Name
The first version gives both users and search systems much more context.
The same principle applies to your meta descriptions. Explain what the company offers and who it serves instead of filling the description with promotional language.
Build a Strong About Us Page
Your About Us page is particularly important for B2B brands because it helps establish the identity behind the products.
Clearly explain when the company was founded, where it operates, what it manufactures or provides, which markets it serves, its manufacturing capabilities, certifications, experience, and other verifiable business information.
For manufacturers, useful information can include factory size, production capabilities, quality control processes, OEM or ODM capabilities, certifications, major application areas, and project experience.
The goal is not to write the longest About Us page possible. The goal is to create a reliable and easy-to-understand description of the business.
Your About page can then become part of a wider internal linking system: articles link to the About page, the About page links to relevant product or solution pages, and product pages link back to useful articles.
Create Content About Your Brand and Industry
If you want AI systems to understand your brand, your website needs more than product pages.
Create useful content around the questions your potential customers actually ask. This can include What Is articles, How To guides, product comparisons, buying guides, technical explanations, application guides, FAQs, case studies, and troubleshooting content.
For example, a filtration manufacturer could publish articles about fuel gas filtration, coalescing filters, filtration efficiency, filter selection, and common industrial filtration problems.
A hotel linen manufacturer could publish content about hotel bedding specifications, towel GSM, linen selection for luxury hotels, commercial laundry requirements, and how to choose a hotel linen supplier.
This creates a relationship between your brand and the topics you want to be known for.
It is also important to mention the brand naturally when it is relevant. Do not insert your brand name into every paragraph. Instead, explain where your company has relevant experience, products, data, or opinions.
Create Comparison and List-Based Content
List-based content can be particularly useful for brand visibility because many AI and search queries have a comparison or recommendation format.
Potential topics include:
- Best Hotel Linen Suppliers for International Hotels
- Top Industrial Filtration Companies
- Best HVAC Vacuum Pump Manufacturers
- Hotel Linen Supplier Comparison
- How to Choose a Hotel Linen Manufacturer
- What to Look for in an Industrial Filter Supplier
However, simply publishing an article that says your own company is “the best” is unlikely to create meaningful trust.
A better approach is to create useful comparison criteria, explain what buyers should evaluate, and clearly disclose why a particular company may be suitable for a specific use case.
This type of content can also attract organic search traffic and become a useful entry point into your website.
Build a Brand-Focused Internal Linking Structure
Internal linking is often discussed as an SEO technique, but it can also help create a clearer relationship between your brand, topics, products, and expertise.
Think of your website as a connected system rather than a collection of independent pages.
A useful structure could look like this:
Industry article → About Us → Product page → Related article
For example, an article about hotel linen selection can link to the company’s About page. The About page can link to the hotel’s bed linen and bath linen product categories. Those product pages can then link back to technical guides and related articles.
This creates a clear information loop between brand, expertise, products, and buyer questions.
Internal linking should follow relevance rather than simply adding as many links as possible. The goal is to help both users and search systems understand how different parts of your website are connected.
Use Google Ads to Strengthen Brand Visibility
Paid advertising does not directly guarantee that ChatGPT will recommend your brand. However, Google Ads can play a supporting role in a broader brand visibility strategy.
For example, you can run campaigns around your brand name and combinations such as:
- Brand + product
- Brand + manufacturer
- Brand + supplier
- Brand + industry
Brand campaigns primarily help protect existing demand and make sure people searching for your company can easily find the official website.
Product and commercial campaigns can also help identify which keywords and product categories generate real B2B interest. Those insights can then inform your SEO and content strategy.
I would not treat paid advertising as a direct GEO ranking factor. Instead, think of Google Ads as one part of the larger search and brand acquisition system.
Build External Brand Signals
Your brand does not exist only on your own website.
If every important piece of information about your company appears only on your own website, there is less independent context around the brand. This is why external signals are an important part of GEO.
Relevant signals can include industry publications, business directories, supplier platforms, customer case studies, interviews, professional communities, LinkedIn profiles, industry blogs, and other credible third-party references.
The focus should be on relevance and credibility rather than simply collecting backlinks.
A backlink from a relevant industry publication can be much more meaningful than dozens of unrelated links from low-quality websites.
Use LinkedIn to Reinforce Your Brand
For B2B companies, LinkedIn is one of the easiest channels to connect your website content with your external brand presence.
When you publish a useful article on your website, share it through the company’s LinkedIn page and, where appropriate, through relevant employee or founder profiles.
The information should remain consistent across platforms. Your company name, product categories, industry, positioning, website, and core business information should not contradict each other.
You can also publish short versions of your technical insights directly on LinkedIn and link readers back to the full article on your website.
This creates another path connecting your brand, expertise, website, and industry topics.
Earn Relevant Industry Backlinks
Backlinks still matter as part of a broader SEO and authority strategy, especially when they come from relevant and trustworthy sources.
For B2B companies, practical link-building opportunities include contributing technical articles to industry blogs, publishing original research, creating useful industry resources, developing customer case studies, participating in professional communities, and building relationships with suppliers and business partners.
For example, a manufacturer could publish a detailed technical guide containing original measurements, testing information, application experience, or industry data. That resource has a much better chance of being referenced naturally than a generic promotional article.
This is closely connected to E-E-A-T: real experience and useful evidence give your content something worth referencing.
Move High-Traffic Content Toward Product Pages
Getting traffic to an article is not the final goal of B2B content marketing.
If an informational article attracts significant organic traffic but gives visitors nowhere useful to go next, much of that opportunity is wasted.
Use internal links to move relevant visitors from high-traffic informational pages toward commercial pages.
For example:
“How to Choose Hotel Bed Linen” → “Hotel Bed Linen” → “Request a Quote”
Or:
“What Is a Coalescing Filter?” → “Coalescing Filter Products” → “Contact the Manufacturer”
This creates a natural transition from information → product → inquiry.
It also means that the content you create for SEO and GEO can contribute directly to lead generation instead of functioning only as traffic-generating material.
A Practical B2B Example
Imagine a hotel linen manufacturer wants to increase the chance of being discovered when buyers ask AI tools for hotel linen suppliers.
The first step is to clearly define the brand on the website. The homepage explains that the company is a hotel linen manufacturer serving hotels, resorts, distributors, and commercial laundries.
The About Us page provides company history, manufacturing capabilities, certifications, production information, and relevant business experience.
The product section contains dedicated pages for bed linen, bath linen, amenities, and customized hotel textile solutions.
The content section answers real buyer questions such as how to choose hotel bed sheets, what GSM means for hotel towels, what linen specifications luxury hotels use, and how commercial laundries should evaluate hotel textiles.
The internal links connect these articles with product pages and the About Us page.
At the same time, the company publishes useful content on LinkedIn, contributes to relevant industry websites, develops customer case studies, and earns relevant external references.
Google Ads can then be used to capture high-intent searches and protect the brand name while SEO and GEO efforts continue to grow.
This is much more sustainable than trying to find a single “ChatGPT SEO trick.”
How to Measure AI Brand Visibility
Traditional SEO metrics such as organic clicks, impressions, rankings, and organic conversions are still important. But if your goal includes AI search visibility, you should add GEO-specific measurements.
Two useful metrics are Mentions and Cited Pages.
Mentions measure how often your brand appears in relevant AI answers or recommendations. This is one of the most important indicators because it shows whether your brand is becoming part of the AI-generated conversation around your target topics.
Cited Pages measure how many pages from your website are referenced or cited in AI-generated answers.
For an international B2B company, I would also segment these results by country and target market. A brand may have strong visibility in one market but almost no visibility in another.
The larger goal is not simply to make ChatGPT mention your company once. It is to build consistent visibility around the products, industries, applications, and markets that matter to your business.
Common Mistakes to Avoid
One common mistake is trying to manipulate AI recommendations with excessive brand mentions. Repeating your company name throughout every article does not automatically create authority.
Another mistake is creating low-quality “best companies” articles purely to put your own company at the top. Recommendation content should provide genuine value and explain the selection criteria.
It is also a mistake to focus only on ChatGPT while ignoring Google SEO. Your website still needs to be technically accessible, well structured, useful, and discoverable.
Finally, avoid treating GEO as a completely independent activity. Your website, SEO, content, internal links, backlinks, social profiles, brand information, and conversion strategy should reinforce one another.
Final Thoughts
You cannot force ChatGPT to recommend your brand. But you can build the kind of online presence that makes your company easier for AI systems to understand and more credible to include in relevant answers.
For me, the most practical GEO strategy is still built around the same foundation as good B2B SEO: clear brand information, useful content, strong website architecture, relevant internal links, technical SEO, real experience, and credible external references.
Then add the GEO layer: structure your content around real questions, strengthen your brand entity signals, maintain consistent information across the web, and monitor where and how your brand appears in AI search.
In other words, don’t build a website simply hoping that ChatGPT will recommend you. Build a website and a wider digital presence that gives both buyers and AI systems a clear reason to understand your brand.
If you want to build a B2B website that supports both Google search and AI search visibility, learn more about Orangeeweb’s AI Search Optimization (GEO) services or contact us to discuss your website and search strategy.
